in the world of hip-hop the common idiom of perception is reality rings loud and true no matter how talented you are as a performer or what stylistic innovation you bring to the table when the audience’s attention span II lapses it’s going to make for a bumpy ride whether you’re Trinidad James ja Rule or even the scores of Odd Future affiliates that fell into obscurity after the group dissolved the unremorseful tastemaker that is the public will always be the deciding factor in your fate capable of holding you in high esteem as your career progresses or knocking you down a rung or two as they see fit most cases are cut and dry either you ingrain yourself into their hearts and remain in the music industry’s good graces or you suffer the most dreadful fate that could greet an emcee falling off forged from a prolific run on the mixtape circuit alongside his close confidant currency Wiz Khalifa’s infusion of poppy hooks glassy beats and lyrics that orbit around the finer things in life made it clear that a Pittsburgh
bread artist was earmarked for the big time after evading an ill-fated deal with Warner Bros in 2009 was his official statement on the matter spoke of how he was happy to be moving on with all of my material and having the chance to be in control of my next moves and as history has taught it was a fresh start each seized with both hands on his liberation minded sophomore album Deal or No Deal depicted Wiz as a man that make it in spite of label backing if necessary but his goal to reach the game’s upper echelon was always disclosed from this plane set a New York Nights Miami beaches in Hollywood hos that he’d crooned about in 2009’s flight school Khalifa status as an underground artist was always a matter of circumstance rather than a concerted effort to remain unsigned hype by the time that 2010’s cushion orange juice dropped and made him a number one trend on Twitter in the process was his widespread appeal was undeniable and it wouldn’t take long and sort of bright lights to the Billboard charts came knocking 18 weeks after it first entered the the Steelers anthem black and yellows infectious melody catapulted to the top of the heap at long last a superstar it was no longer just the legions of the Taylor Gang that were awaiting his next full-length project but the world as it stands a month or so on after he’d appeared on a vibe cover with Bruno Mars and b.o.b that cited them as the forerunners of the new pop music Wiz Invalides Atlantic Records debut rolling papers – a fairly muted response sure it
had hits such as when I’m gone and no sleep selling in abundance along the way but it’s never been considered a classy entry into any hip-hop form therein we have the problem that Wiz has been confronted with his entire career for every we tomboys or young wild & free there’s corresponding records such as Khalifa or black Hollywood that are a commercial smash but barely scratched the cultural surface and are only warmly received by his core fanbase each time he proves his roots to hip hop by reuniting with his old running mate currency to celebrate the housefly era or continually bankrolling Juicy J ty dolla sign and Chevy Woods careers through Taylor Gang records the allegations of selling out that pursued him after he contributed the Fast seven see you again which boasts the third most viewed video in youtube history and the maroon 5 team up on pay phone overshadow his real value to the genre but while his viewpoint has been kept up for years on end the real question is why Wiz has become an artist that can reap the financial rewards of hip-hop and command a certain degree of power while being an afterthought at the same time ever since rolling papers dropped Wiz has been gradually ushered out of the radar for an example in a situation being exacerbated in real-time look no further than a difference and is standing on a bill next to ASAP Rocky over a two-year spell when 2013’s nationwide under the influence a music tour was announced was too proud a place at the very top of the promotional posters but by the time the 2015 European 16-day trip was scheduled both the marketing material and corresponding reviews annexed Wiz and spotlighted the Brad up and comer Flaco in an interview with the Cruz show that followed the tour was seemed to vocally concede that he wasn’t the focal point of and was just happy to be there he’s I’ve just got off tour with uh ASAP rocky over in Europe congratulations thank you every date sold out which is still amazing to me you know well surprises you yeah it really does because you know
these kids like they change you know what I’m saying so much and it’s just so fun to be able to recreate and do things to keep them excited left at a crossroads where commercial success comes easy but critical acclaim remains elusive whizzes cognizance of his strange positioning in the game came through again in 2018 as rolling papers to his streaming services speaking of genius Rob Markman his appearance saw him depict the project as a concerted effort at a reintroduction I did the first woman papers I’d done so much like a mixtape level and then I had my first thing will come out and that we’re number one so my album was like my first opportunity to like this is my hour later you know what I’m saying so it’s like I feel like this is such an opportunity to to just come out to the world and it’s like it feels so important it feels as important as the first time but just like its predecessor and numerous albums in between was found himself shifting no shortage of those coveted units to the tune of 80,000 sales but the actual contents still failed to ignite the wider world no one could say that was khalifa hasn’t stuck to his guns but where authenticity is normally placed on a high premium a big part of why wiz has plateaued and the cultural zeitgeist is due to an unwillingness to grow in short this all boils down to evolution or more specifically a lack thereof rather than an unconscious by-product oven if it ain’t broke don’t fix it mentality that success could lead an artist to Wiz hasn’t been lulled into a false sense of security instead his response to the critique that surrounded 2012 oh and I of see and it’s limited lyrical scope could be applied to any project he’s released since they just sound like everybody else that’s been saying that forever he told hard-knock TV I’m comfortable with that man I love that it’s really a move it’s a vibe you have others but as soon as you’re ready for that mood that’s where you’re gonna go – that’s all I really want to do I’m comfortable staying in my pocket and not really trying to cover everyone else’s bases just be the best at what I do naturally for anyone other than the hardcore tailors the luster that atmósfera engulfs has depleted over the course of a decade in the business as is yet to
be presented in a different light by repatriating his lyrical themes into different vessels or exploring other areas was coulda stayed in the hip-hop world spotlight a piece of sleight of hand that countless artists from Pusha T – too short have pulled off over the years while never straying far from their beloved subject matter was could have averted this current standing by simply hitting the example of his own elder counterpart often conjoined by their share of all things marijuana Snoop Dogg and Wiz Khalifa have had more than an amicable relationship since the days of black and yellows G mix parlayed into their feature film Mackin Devin Go to High School its soundtrack and the smash single young wild and free Snoop is acutely aware of their status as two peas in a pod I guess the old-school version would have been for me to smash him because of the similarities zoom to the Guardian in 2013 but my heart was to love one because I loved what he did and he was an extension of what I have put out for the most part their output may have turned out similarly but one key difference is in composition once known as dr. Dre’s teenage Protege stupid constantly strives to reinvent himself from death Road or No Limit the reggae of Snoop lion to the bombastic funk of Snoop Zilla and countless baffling collaborations Dadaab father’s compulsion to twist his trademark style into new shapes has meant that he’s never stood still too long to get stagnant whereas in the case of Wiz the rightful heir to Supes cush coated crown has resulted in staying in one lane and was thus pigeon-holed into a box that he’s incapable of escaping only time I’d losses if I give up on Who I am as long as I stand up for me and what I believe in and I’ll be straight this is what was informed CNN in 2011 and technically he did here to his philosophy a commitment that has ensured his diehard fans will always come out in their droves to receive new output the catalyst for Wizard status as that one successful and
disconnected is the one dementia ality of his approach unwilling to take risks and push the boat out this reliance on what brought him to the foray has allowed ways to fade into the background rather than finding a new way to burrow under the wider culture skin once more fresh from unloading a whole host of new material on Soundcloud at a rate that mirrors his mixtape days there’s still room for the 32 year old emcee to recalibrate however as time ticks away it’s something that the multi-platinum selling artists would have to implement sooner rather than later if he hopes to be viewed as a cultural force this has been a hip hop madness original make sure to stay tuned and stay up-to-date.